about us

The company is headed by Founder & Director of Events, Sonia Abrams. She set the company up to help the prospective bride and groom in all aspects of their wedding day design and coordination. A successful 10-year career in project management has equipped her with a wealth of skills, now used to create perfect celebrations, events and parties.

Sonia’s meticulous attention to detail and her real passion for chic celebrations ensure that clients are delighted with the end result. This passion for chic, coordinated and impeccably organised events is shared by all the team.

Sonia is a Qualified Professional Wedding Planner and is a Consultant Member of the Association of Bridal Consultants. She regularly contributes to radio, television and magazines. Her passion for learning and mentoring others is reflected in her involvement at the Institute of Professional Wedding Planners & The Event School London as a guest lecturer.

Sparkle & Wow is proud to have been the only wedding planning company to reach The UK Wedding Retailer Awards 2008, Brides Choice category and delighted to have won the best business 2008 at the Enfield Enterprise Business awards.

The company is based in North London and works with couples across London, the Home Counties and further afield.